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What is a Push Promotional Strategy?

Posted in ADVERTISING

Learn what a push promotional strategy is and how it can be used; review various push marketing strategies.

Ways to Boost Your Small Business Ad Click-Through Rates

Learn some tips to boost the click-through rates for your pay-per-click ads for your small business and boost your sales as well.

Maximizing Snail Mail for Advertisement

Find out how to maximize snail mail advertising. Identify your target market and create eye-catching mailers to get people to act on your business's offers.

Maximize Product Exposure with Google Shopping Campaigns

Improve your product visibility by running advertising campaigns and comparing product performance on Google Shopping through Google Merchant Center.

How to Perform A/B Testing to Improve Your Conversion Rate

Learn what A/B testing, also called split testing, is and learn how you can utilize this useful concept in your small business.

Direct Marketing

Posted in ADVERTISING

Find out whether direct marketing could help to grow your business. Direct marketing lets you reach customers in person, and by mail or email.

Avoid These Common Mistakes with Google AdWords

Create a stronger, more efficient Google AdWords campaign for your small business by avoiding these four common mistakes.

Advertising Strategies for Small Businesses

Maximize your small business advertising by targeting the right customers, building a strong brand identity, and timing your campaigns correctly.

How To Create A Sponsored Ad On Instagram

Posted in ADVERTISING

Follow these steps to create a sponsored ad on Instagram. Instagram allows businesses to advertise to millions of Instagram users.

How Geofencing Can Help Expand Your Purchase Order Base

Learn what geofencing is and discover ways that it can improve a small business's marketing strategy.