Canvassing to Draw Attention to Your Small Business

by Lois Leonard

1 min read

Customers and clients are the lifeblood of your business, and you need a steady stream of them for your company to thrive. You could wait for print and online ads to work, or you could canvas your area to build awareness about your business. Canvassing isn’t just for politicians. As a savvy business owner, you can create eye-catching flyers and include a special offer to attract people to your business. Canvassing for small business works best when you distribute flyers within your target market. For example, if you sell children’s clothing, you might canvas a nearby neighborhood with a lot of families on weekends. When canvassing, approach people with a smile, tell them about the goods or services you offer, and describe how they can benefit from checking out your brand. As an alternative, you can hire companies to distribute flyers door to door for you, which also counts as canvassing. Canvassing can also be done on the phone when you have a prescreened phone list. It’s a good idea to set goals before canvassing your area for business. You can set goals based on the number of people you want to inform about your business. You might also set your goal around the number of leads you get who share their contact details with you. Canvassing adds a personal touch to a wider marketing strategy. If you can communicate more value to potential customers in person, there’s a greater chance that you’ll get their business.

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