Hire a Copywriter

by Lois Leonard

1 min read

As the entrepreneur, you’re the brains behind the business, but no matter how much you want to do everything yourself, you can’t do it all. This extends to writing. Your success is riding on the power of your marketing messages, so when you need marketing content written, it’s a good idea to hire a professional copywriter. Your business needs well-crafted website content, blog posts, marketing emails, and social media messages to attract customers and clients and to build brand awareness. If you have an e-commerce store, you need product persuasive product descriptions to help your merchandise sell. Professional copywriters are skilled in the art of persuasive writing, so people who read what they write “get it” right away. Because a portion of your business comes from organic web searches, you can even hire a copywriter who has experience in search engine optimization. Original content is important for ranking in search engines, and copywriters are skilled at creating content that reflects your company’s unique voice so you don’t get dinged by search engines for copying other companies’ work. Developing a relationship with a copywriter, or a copywriting service, takes the writing burden off your team and allows it to do what it does best: be creative and innovative. The nice thing about hiring copywriters in the digital age is that many work for online companies that sell copywriting services. Others may generate business independently, but they also market their services online. You can put the word out in your social media networking groups for a recommendation or do a web search to find copywriters who specialize in the services you need. You could do all the writing your company needs yourself, but it’s time-consuming, and you might not have the skill to craft effective marketing messages. Hiring a copywriter frees you up to formulate ideas and focus on big-picture strategies.

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