How To Launch A Text Message Marketing Campaign

by Emily Retherford

0 min read

With 68% of Canadian residents owning a smartphone through 2015, text messaging is an increasingly popular way to promote your business. Consider engaging customers and attracting prospects by having them subscribe to text alerts and marketing campaigns. The first step is to obtain a customer’s cellular number, providing an incentive to sign up and respond to your communications.

Retail businesses might text information about discounted items or sales that make recipients take notice. Accounting firms could opt to relay valuable information concerning tax filing deadlines or changes in laws that could affect a client’s bottom line. Nearly 80% of Canadian mobile users shop for goods or services via mobile devices. A text campaign could bring a few of those into the fold.

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