Good Small Business Ideas: E-Invitation Designer

by Danielle Bloom

3 min read

Custom e-invitations are a growing trend. They are used for everything from business events and thank you cards to weddings and save the date cards. E-invitations give people the ability to send a card that looks like the real thing in a digital format. Imagine seeing a closed envelope and then a digital card sliding out with a unique message. E-invitations are also cheaper than paper and are sent electronically.

The Ideal Skill Set for an E-Invitation Business Owner

Also known as an online stationary business, e-calligraphy, or a digital invitation business, an e-invitation business is ideal for creatives who like to work with people. The owner of an e-invitation business works with clients to develop custom designs for online invitations. The more intuitive the design process for the customer, the better. If you don’t like a flexible schedule, this isn’t the business for you. Due to the nature of online design, a background in graphic design is helpful. Exceptional organizational skills are also important.

What’s It Like to Own an E-Invitation Business: Pros and Cons

There are several pros and cons associated with owning an e-invitation business. The primary advantage is that it’s flexible. This may also qualify as a con for those who prefer a fixed schedule. Another con is it will be difficult to differentiate yourself from your competitors. In other words, the barriers to entry are low, so there’s a lot of competition. One advantage to this business is that it’s extremely scalable. You can start the business on a part-time basis, and then build it into a full-time operation. Platforms like Etsy, Amazon, eBay, Facebook, and your own online store can be used to showcase and sell work. Working in a limited fashion, and then growing into the role helps to build out inventory without making a huge upfront investment. The income potential associated with the business depends on many different variables, including the level of customization, the number of people in the invitation party, the type of event, and the web application used to support the business. Startup costs are as flexible as the business model and tend to be anywhere from $2,000 to $10,000.

How to Start an E-Invitation Business: Next Steps

The next step in starting an e-invitation business is doing your own research. There are some questions you want to answer. For example, what software is best to use for layouts and image designing? Where will you get clip art and images? Is your final product only available in digital format? Get to know your competition and what sets it apart. Specifically, you need information to develop a comparable pricing strategy with your competitors. Think about your growth strategy and where you want to be in five years. Do you plan on hiring additional designers or will you be the only designer? Experiment with different designs and service offerings. You can do this part time, which means you don’t have to quit your job. The best-case scenario offers an opportunity to work on your business full time before quitting your job. Look into government startup financing programs in your area and get your taxes in order. The Canada Revenue Agency has a business registration website where you can sign up to receive reminders about important tax dates. Not everyone is the best fit for this business as it requires a special skill set. The good news is it’s scalable and can be done on a part-time basis so you can test it out first. Once you decide on a good idea, make sure to visit the CRA’s website to review a checklist for new businesses to follow.

References & Resources

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