An executive summary acts as the synopsis of your small business plan or investment proposal, laying out the major issues, actions and conclusions of your business plan in simple, concise language. A strong executive summary helps decision makers quickly determine whether they should do business with you. For this reason, the first paragraph of your executive summary should state what your company does and how you plan to make it successful. The executive summary should also name your business’s most innovative products or services. The most effective executive summaries use bullet points and tailor language based on the target audience.