Best Practices for Millennial Clients

by Thom Tracy

2 min read

Younger client bases are certainly different than older customers. Millennials are embracing different communication methods, implementing different ways to perform activities and approaching problems differently than previous generations. When working with younger clientele, keep the following items in mind to create a better connection and business relationship with your millennial customers.

Communication

Reaching out to your younger customers has never been easier. Embrace the communication channels that your clients utilize. Offer electronic statements or reports, or provide a location your customer can log in and view their account’s activity. Send text alerts – with your customer’s permission – for important issue, notices or followups. Post on public websites, including social media platforms, but be sensitive to revealing personal information. Make sure your company’s information is current online. Make financial reports intuitive to individuals with less experience and less exposure to financial terms.

Millennials are potentially inexperienced in numerous facets due to their youth. Do your clients understand the history of the market they’ve entered? Do they understand the underlying practices of accounting rules instead of relying on technology? How are their soft skills? Do your clients understand the tax implications of rules established years before they started a business? Do your millennial customers understand the processes behind financing, taking out a loan and credit? When discussing financial matters, do not assume your younger clients have the experience you have.

Integrate Technology

When working with millennials, incorporate software to make items easier and more convenient. When developing an online presence, ensure your website is optimized for mobile devices. Integrate social media into your marketing plan by connecting to customers online; this will naturally expose your business to other potential customers.

In terms of product development for a millennial client, be mindful of electronic opportunities. Make sure your products, reports or statements can be handled across all operating softwares. Leverage this during meetings; instead of printing reports, discuss them while looking at a screen. Consider developing applications to host on-demand, convenient information to your client.

Economic Strategies for Younger Customers

When planning for retirement, younger customers have more time to compensate for losses. Individuals with longer time frames until retirement are often invested much heavier in equities than bonds. Be mindful of your clients’ disposable income; millennials just beginning their careers will find it harder to set funds aside and see the long-term benefit in doing so.

In essence, millennials face more unknowns than older customers. What public financing services will be available when they retire? What will taxation rates be in the next decade or two? Do your clients plan to purchase property, and how will future market conditions impact current decisions? How stable are your millennial clients’ incomes and current employment situations? What types of debts have your millennial clients incurred for higher education? There are a lot of questions for younger clients that simply cannot be answered; integrate these contingencies into financial planning.

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