Small Business Term: Business Sustainability

by Danielle Bloom

1 min read

Business sustainability is about being in business to make money but still caring about social and environmental factors. Sustainability means that you do all the things necessary to run your business on a daily basis, but you also take the time to make a difference in the world. It’s not about the issues you support, it’s about doing good things for the people around you and the planet at large. Profits, people, and the planet is the idea driving business sustainability, so the first thing you do is make sure that your business is running smoothly and making a profit. Next, you want your business to have a positive impact on people like your employees, customers, or anyone in your community. And lastly, it’s a good thing to think about the planet, especially when you have a thriving business. For example, you might decide to decrease the use of paper in your office to save a tree or two, or perhaps light your offices with energy-saving LED bulbs instead of fluorescent tubes. Practicing business sustainability connects your business to issues greater than making money. It helps you form deeper, more meaningful relationships with people who may drive future business. Going green, a sustainable business practice, helps you save money as you produce less waste and adopt more efficient ways of doing business. All told, business sustainability helps you promote the wellness of your company, the general public, and the environment.

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