Going Green by Encouraging Employee Carpooling

by Danielle Bloom

2 min read

Carpooling and ridesharing offer ways your employees can make your business more green and decrease its environmental footprint. Morning and afternoon commutes, typically made on clogged roadways where vehicles crawl along and idle while spewing a host of pollutants into the air, are some of the biggest ways that office workers contribute to environmental degradation. Encouraging your employees to share rides to and from work reduces the number of vehicles on the road and helps your company minimize its environmental impact.

Carpooling offers myriad benefits, and convincing your employees to take part is easier than you might think.

Carpooling Benefits

Carpooling has a host of benefits, both financial and environmental. When your employees carpool, they split the cost of gas between the number of members in the car. Reducing fuel costs is especially beneficial during those times when the oil market goes crazy and gas spikes to $4 per gallon or more. With a four-person carpool, a $100 monthly gas bill drops to $25 per person.

Sharing a ride is a great stress reducer. Fighting rush hour traffic can get your blood pressure spiking before your workday even begins. When you carpool, you spend many of your commuting days in the passenger seat while someone else does the heavy lifting.

Lastly, and perhaps most important, carpooling reduces the environmental footprint of everyone who participates. Moreover, since it also offers financial benefits, it is quite possibly the easiest decision you or your employees can make to become more green.

Create a Rideshare Program

Given its immense benefits, carpooling is something your employees are likely to be open to trying. The biggest objection to carpooling, oftentimes, is the difficulty of finding people with which to share a ride. You have to live in the same proximity, arrive and leave work around the same time, and so forth.

You, as a business owner, can make this process easier on your workers by establishing a structured rideshare program. This enables your workers to sign up to share rides based on where they live and their work schedule, and it makes it easier for them to find others who might be a good match for carpooling.

Offer a Financial Incentive

An easy way to expand the list of things your employees are willing to do to help the environment is to provide a financial incentive. For employees on the fence about carpooling, a little bonus cash is often all the nudge they need.

The ways to set up a company carpool bonus are endless, but one possibility is a tiered structure based on the number of days spent carpooling. For example, carpooling five days out of the month results in a $20 gift card, 10 days is good for $50, and 20 days earns the worker $100.

You could run the program on the honor system or, alternatively, require employees to document their carpooling activities.

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