Consider These Factors to Select the Right E-Commerce Platform for Your Business

by Thom Tracy

2 min read

An e-commerce platform for your business affects not only the way you’re able to do business and how capable you are of meeting your customers’ needs, but also how likely customers are to shop with you and how satisfied they are with their shopping experience. Choosing the right platform for your company boosts your bottom line, and there are a number of factors to consider.

Cost

Your company’s budget is a significant factor in every business decision, including your choice for e-commerce platform. There are hundreds of platforms on the market, each with their own features, options, and costs. Every extra feature or cool effect that a platform offers comes with a price tag, so you need to balance the cost of the platform in your company’s bottom line against having tools and tricks you need to make your business really pop. Platforms such as Shopify and BigCommerce are great for entrepreneurs and small businesses because they are cost-effective, but new players enter the market on a regular basis, so you want to explore and research costs and options before making a choice.

Security

Selling products online has grown in popularity since the early 2000s, and so has the number of hackers stealing customer and business information for profit. A breach of security could mean ruin for your business and your customers. Security is important on this practical level, but it is also necessary for your customers’ state of mind. Customers are more likely to shop with your business if they trust that their personal and financial information is safe. Study the security credentials of the platforms you’re considering before making your choice, and it is essential for the platform to be payment card industry-compliant. This ensures that the platform maintains a strict security environment when processing and transmitting credit card information. WooCommerce, a WordPress plugin, is noteworthy for its secure payment gateway. It is also entirely customisable and very reasonably priced.

Ease and Speed

For any type of business, time is money, and the longer you spend researching, vetting, and building up your platform, the less time you devote to actually making money. While you want to take the necessary time to choose the right platform, you also want to look for a platform that allows you to start making sales quickly and easily. Try not to sacrifice quality for speed, but there are platform options that simplify the process without sacrificing significant quality features. To satisfy this factor, many businesses join a marketplace, such as Etsy, Amazon, or eBay. With these types of marketplaces, your company will face restrictions and be unable to design things outside of the guidelines set by the marketplace; however, the benefit is that everything is already in place and structured to allow you to input your company specifics and start selling almost instantly.

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