How to Find Your Small Business Unique Selling Proposition

by Thom Tracy

0 min read

A unique selling proposition is a factor about a business that differentiates it from its competition and makes it stand out in the marketplace. Determining your unique selling proposition is definitely one of the most important decisions you can make about your small business. Finding your unique selling proposition is a mental exercise that does not have a straightforward formula. Only you can find the answer. Here are a few things to brainstorm to help you make a decision:

*Your personality – how you resonate in the marketplace*Intersecting ideas – what your business and products are really about and how you can uniquely add to the industry*Narrowing your target audience – you won’t please everyone, so hone down a unique product idea for a unique audience*Narrowing your content – specialize with as much narrow focus as possible with the above three items in mind

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