As a small business owner, attracting investors or new business is crucial. A kicker is a tactic that small business owners use to make sales and close deals.
A kicker is an additional bonus to a business deal. It can be additional shares given to an investor, or it can be a free item or discount for a retail sale. Adding kickers to business dealings can solidify new or existing relationships with customers or attract investors to a new business. Providing shares or merchandise purchase credits ensures that the investor or customer has a vested and ongoing interest in the company.