Build Business Credibility by Publishing a Book

by J.B. Maverick

2 min read

Getting noticed can be a challenge for new small business owners. When you publish a book, however, people view you as an expert; the fact that you’ve written a book sheds doubt about your expertise and ability to help clients solve problems. To write a book that resonates, focus on your strengths rather than your doubts and insecurities. Follow these tips to publish a book to increase your credibility.

Getting Started

Writing a book is a chance for you to share your knowledge. You don’t need to know everything there is to know in your field to write a book. Create an outline for your book that includes the things you know, as well as the things you need to research; conducting research makes you even more knowledgeable, which only enhances your ability to generate leads and make sales. With an outline completed, you can set a timeline for getting the book written, published and on the market.

Content Production

Some people enjoy writing long-form works, such as books, but writing is not a skill that everyone possesses. If you’re less comfortable writing your book, consider hiring a ghostwriter to do it for you. This is where having a detailed outline comes in handy. A freelance ghostwriter can follow your outline and write the complete contents of your book under your supervision. Generally speaking, a skilled ghostwriter will cost more. To save money, you can also hire a less-expensive ghostwriter and spend a bit more money on a good editor and proofreader to help you clean up the manuscript if necessary. You can also hire a freelance graphic designer to create an eye-catching, professional-looking cover for your book.

Getting Feedback

Getting feedback is a valuable step in the editorial process. Once you have a completed manuscript, consider asking a small group consisting of trusted colleagues, friends and family to give you feedback. If you find the feedback useful, tweak your manuscript before publishing the book.

Self-Publishing

Self-publishing is the fastest way to get a book on the market in the digital age. You can publish your book on publishing platforms such as Draft2Digital or Smashwords for syndication to online bookstores worldwide, or make it available exclusively in online bookstores. Each publishing platform has different steps for uploading and publishing books, which you can learn and do yourself or hire a freelancer to do for you.

Marketing Tips

Social media platforms, such as Facebook, LinkedIn and Twitter, can be highly effective when it comes to marketing business-focused nonfiction books. On Facebook, for example, creating a fan page for your book allows you to buy ads publicizing it. You can also update all your social networking profiles with information about the book and where to buy it. If you attend trade shows, instead of giving out business cards, give attendees free copies of your book. Budget permitting, you might hire a publicist to connect you with members of the media who need input from experts in your field.

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