Marketing a Business

How to Land the Ideal Client for Your Accounting Firm

Land your ideal client by defining your demographic and branding your accounting business to appeal to that audience.

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Marketing a Business

What Makes Content Go Viral?

Skyrocket your social engagement by learning what makes a post go viral and applying the same principles to your content creation process.

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Marketing a Business

What Is a Target Market?

Find out how to identify your target market. Your target market is a highly specific group of potential customers to buy your products or se

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Marketing a Business

Using Networking Events to Your Advantage

Learn how you can use networking events to obtain resources for your small business and expand your customer base.

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Marketing a Business

Winning Sales and Marketing Strategies for Your New Accounting Business

Get some great ideas for marketing strategies that you can implement to launch your new small business as a professional accountant.

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Marketing a Business

Beyond Stock Images: 3 Strategies to Get Quality Photography for Your Website

Learn how to get high-quality, original photos for your company website even if you don't have the budget for a professional photographer.

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Marketing a Business

Cost Determination: A Guide to Pricing Strategy

Examine some of the various pricing strategies that businesses use, and consider which ones may be the most profitable for your small busine

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Marketing a Business

Creating Educational Videos for Your Clients and Customers

Make informative or educational videos and draw people to your website. Beyond attracting clients, learn how videos can help create revenue.

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