4 Tips for Creating the Perfect Small Business Presentation

by Emily Retherford

2 min read

Whether you’re speaking at an industry conference or looking to close the next big deal for your business, pulling off the perfect small business presentation is crucial when it comes to getting your point across. Applying simple principles such as clear language and natural flow helps ensure that your presentation goes off without a hitch.

Be Concise

When outlining your presentation, make sure that you’re including the most important information and leaving out anything that doesn’t support your point directly. Every word you say should move your audience closer to the call-to-action or offer them information that’s valuable and supports your product as a solution to their problems. Whether your presentation slot is five minutes or 50 minutes, you have a limited amount of time to capture and keep your audience’s attention, so use that time wisely and avoid losing their interest.

Arrive Early

There’s no feeling quite as bad as showing up for your presentation and finding that your presentation software isn’t working. Show up as early as you can to allow plenty of time for troubleshooting. Your audience appreciates not having to wait while you fix technical problems, and you enjoy a smooth start to your presentation when everything is working correctly.

Use Apps

The right technology is the difference between a dated, snooze-worthy lecture and a captivating, dynamic talk. Take advantage of the wide variety of mobile apps for iOS and Android to create a presentation that keeps your audience interested. Some choices include:

  • IncStage Presenter for Android, a fully functional editor for Microsoft PowerPoint files, complete with interactive sharing.
  • MightyMeeting for Android, iOS and Chromebook, a dynamic cloud meeting app for in-person or online presentations.
  • SlideShark for iOS, a remote tool for creating sales pitches and other sales-oriented presentations.
  • ThinkFree Mobile for Android, an all-in-one office suite software solution that integrates presentation capability.

Be Actionable

Your audience sits in front of you with a problem, and it’s your job to show them a solution. Your presentation should work toward showing the audience how your product or service solves that problem. Make it very clear to your audience how and why they should act. You want potential clients to chat with you after the presentation, to go to your website and sign up for a subscription, or to order your product to stock their retail sales. End your presentation on a strong, actionable note, and urge your audience to act now rather than later. Now that you’ve nailed the perfect presentation, make sure you follow up on potential leads after. Leave your presentation energized and willing to make connections with your audience members. Chances are, at least some of them are future customers or clients, so head off the stage with a strong handshake and a pocketful of business cards to leave the best possible impression.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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