5 Keys to an Engaging Infographic

by Emily Retherford

2 min read

Infographics have become a popular way for businesses to present information, particularly information that contains a lot of data, in a more visual way than traditional text-based content. For your infographics to be effective, you need to consider a few key elements.

Find Your Story

One of the challenges that people face when presenting data is to keep the audience from getting bored. You can keep your readers engaged and entertained by telling a compelling story with the information. An effective infographic has a logical flow, just like a story. A good flow lets you keep your readers’ attention and move them through your thought process.

Focus on One Message

If you want to convey a message to your audience through an infographic, your message should be loud and clear. Focus on a single message in your infographic and articulate it in a way that avoids confusion. If you include too many ideas and messages in one infographic, your readers may feel overwhelmed.

Keep It Simple

A good infographic can go viral on social media, but, given the amount of information out there and the speed at which information changes on social media, new information has only a few seconds to make an impression on the readers before they click away. Keep it simple so that your audience can quickly recognize and understand your message. For example, you may want to arrange your information so your readers can immediately grasp the key points with a cursory glance. They can continue to read the details if they want to dig deeper.

Make It Visually Appealing

The visual theme of your infographic depends on your target audience. For instance, if your target audience consists of young people, you may consider using a cartoonish theme. By using a relevant theme, you draw the audience into your story without overwhelming the message itself. The format, colour scheme, and typography of your infographic also play an important role in how effective it is. The format of the graphs or charts you use in your infographic depends on what the information is about. If your infographic is about coffee, perhaps you could use coffee cup icons in your chart. In addition, you may want to keep the number of colours in your infographic to a maximum of three. Too many colours can be distracting and may even confuse your readers. The same rule applies to fonts. Avoid using more fonts than you need, and use easy-to-read fonts that complement your theme.

Double-Check Your Data

If your infographic contains a lot of numbers and data, make sure that you double-check each of them to make sure that they are correct, accurate, and reliable. You don’t want to find out you missed a zero in one of the numbers after your infographic is published. After all, your credibility is on the line. Infographics can be a powerful tool. By keeping these five keys in mind, you can create an effective infographic that your readers love to read and share.

References & Resources

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