Modern consumers want more than traditional advertising, and flashy banner ads just don’t cut it. Teaching instead of selling engages your target audience and highlights your products without the sleazy sales pitch, and cooking tutorials are perfect for your food products. A cooking demo marketing video lets your food product take center stage. Viewers get to see the product in action, which is especially helpful if your product is new or something not commonly used. You want to start by deciding the aim of the video. Options include explaining the product, using it in a recipe, or showing several different ways to use the product. If you’re creating a recipe for the video, test it out ahead of time to make sure it works and tastes good. If the recipe is a flop, you can count on people leaving negative comments about it on the video. You don’t need an expensive setup to record a quality video tutorial. Smartphone cameras and digital cameras produce quality videos that work for practical marketing applications. Use a video editing app or inexpensive editing software to polish the presentation. An external microphone captures better sound. Try to film your cooking tutorial in a well-lit room. Natural light is best, but a light kit or even lamps from the office add effective light for improved video quality. Have all ingredients for your recipe measured and ready to go, and practice the tutorial ahead of time, but avoid sounding too rehearsed. Consumers would rather see someone make a few mistakes and show a little personality than come off as contrived. It’s tempting to throw in your sales pitch at the end of the video, but keeping the presentation purely educational without trying to get viewers to buy is often better received. If people see your video and want to try the product, they know how to find and purchase it. Channel your inner cooking show host to create an educational cooking video that highlights your food product. Your target audience gets valuable information without the unappealing hard sell, which is often the most effective route.