What is a Pull Promotional Strategy?

by Craig Anthony

0 min read

A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. Instead of directly attempting to get products in front of customers, a pull strategy aims to get the customers to come to the product (hence the term “pull”). A pull strategy is all about getting the customer to come to you. There are four widely used pull marketing strategies employed today:

Pull marketing strategies have gained momentum in the mobile-based world. With geofencing, geotargeting, and similar technologies, pull strategies are becoming increasingly easier and more relevant.

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