Marketing Your Skills and Services as a Personal Fitness Trainer

by Emily Retherford

2 min read

Whether you’ve just started out as a personal trainer or you’ve been doing it for years, attracting new clients is an important factor in your success. By learning how to market yourself to the best of your ability, you can build a strong client base that generates a consistent monthly income.

Get Certified

You don’t technically need a personal trainer certification to help people get healthier. But all other things being equal, which personal trainer would you choose – the one who spent time studying to obtain a certification, or the one with no credentials? Obtaining a certification shows that you take your career as a personal trainer seriously. It’s also essential if you want to work at a gym, as almost all of them will require a certification before they hire you. Certifications are available through Canadian Fitness Professionals, Certified Professional Trainers Network, and Canadian Society of Exercise Physiology.

Make Marketing Materials

It’s fairly inexpensive to make business cards and brochures, and both are a worthwhile investment to distribute to potential customers who may be interested in your services. To generate additional leads, ask local businesses in the health and fitness industry if they can display your marketing materials on their counter space. Provide extra business cards to your existing clients and offer them a free training session for any referrals they send your way.

Promote Yourself on Social Media

Social media networks are one of the fastest ways to connect with people, making them an excellent way to attract clients. For personal training, Instagram is the best option because it focuses on photos and videos. You can post clips of exercises and training sessions, as well as before-and-after pictures to show the results that your current clients are enjoying. While Facebook and Twitter can also work well, it’s better to focus on building a following on one social network to start instead of spreading yourself too thin.

Build a Website

A well-made website presents a professional image to potential clients. It’s also a great way to explain exactly what you offer and how you can help people reach their goals. A potential client may not be sure he wants to train with you just because he has marketing materials with your name on it, but if you include your website’s URL, he can learn more about your services. With the number of WordPress themes available, it’s easy to create a high-quality website without spending much money. To help populate your new site, ask a few of your current clients for testimonials about how you helped them reach their goals. It takes time to build your client base as a personal trainer. Even after you have a steady stream of clients, marketing yourself is still important, as you never know when clients could move or stop training. By finding the right marketing strategy, you can keep your training schedule as full as you like.

References & Resources

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