What is Marketing Automation?

by Lois Leonard

1 min read

Marketing automation refers to the practice of using software to streamline a company’s numerous marketing activities. You can use marketing automation to help your marketing team work more efficiently and generate revenue more quickly. Marketing automation software can be used to launch or scale your business’s marketing efforts. The software, and not marketing teams, does all the heavy lifting on time-consuming tasks such as posting daily to your social media accounts, sending email blasts, capturing leads, and collecting data and organizing it in your database. Companies use marketing automation software and platforms such as Hubspot, Marketo, and ActiveCampaign. You can use marketing automation whether your company’s focus is business-to-business or business-to-customer sales. Your team, free from grunt work such as data entry, can focus on analyzing data, testing marketing campaigns, and tweaking them for success. Consumers respond positively to personalized messages, and marketing automation frees your team to target and individualize marketing messages, which results in higher response rates and more sales. It’s important to remember that automating your marketing activities doesn’t mean you’re sending spam. You and your marketing team control the quality of the content sent to your current and prospective customers and clients. Marketing automation can improve your marketing team’s efficiency and provide you with the data you need to scale your business and boost revenue.

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