Optimize Your Business to Serve Mobile Consumers

by Sean Ross

2 min read

Your small business can reap substantial benefits, such as increased sales and improved customer relationships, by making your website mobile-friendly. Mobile marketing has mushroomed in importance, with more consumers using smartphones when shopping.

Research shows that consumers are 51 percent more likely to buy from a small business website that’s optimized for mobile. When visiting a store, more than half of shoppers use their smartphone either on their way to the store or in the store. More than half of mobile searches result in a purchase. The redemption rate for mobile coupons is a staggering 10 times higher than the traditional coupon rate.

Connecting with potential customers via their mobile phones is a more personal connection, which increases the likelihood of the connection resulting in a sale.

Make Sure Your Business Website is Mobile-Friendly

The starting point is optimizing your website for mobile viewers. A mobile-responsive website lets shoppers take actions easily on their mobile phones, such as accessing customer reviews of an item, initiating a purchase or contacting customer service. You want your website to be the easiest place in the world for consumers to take action. Half of consumers say they interpret a mobile non-friendly website as an indication that the owner doesn’t care about their business.

You can outsource the task of optimizing your website for mobile viewing by hiring a freelance website designer. You can increase your popularity with the millennial demographic by getting a developer to create a specific app for your business.

A mobile-responsive site design scales your site to allow for easy reading and navigation, avoiding frustrations of having to resize or endlessly scroll. Mobile-friendly sites get preferential listing treatment from Google, so making your site mobile-friendly improves your online marketing.

Being mobile-friendly may require paring down or editing your website content so that it’s easily readable without resizing, and using code to resize images so they load easily and offer good resolution on mobile devices.

Use Google Analytics to Assess Your Online Performance

Use Google Analytics to track and analyze your website traffic and the results of advertising. Analytics data can provide you with information to analyze how customers interact with your website. Available data includes things such as the specific pages visitors viewed on your website, what sort of device and browser they used to view your website, how long they remained on each page, and what actions they took. Having this kind of information can help you get to know your typical customer better, making it easier to tweak your marketing efforts to make your business more appealing to your target audience. Google Analytics data can also clue you in as to which of your ads or marketing campaigns elicit the highest response rate from mobile viewers.

The massive rise in mobile viewing means that it is essential for your small business to optimize its online presence to suit the preferences of this large, important customer base.

References & Resources

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