Who Should You Thank?

by Danielle Bloom

2 min read

When you think of thanking those associated with your nonprofit, it’s easy to assume this means donor recognition. In fact, many nonprofit professionals spend a lot of time brainstorming and implementing unique ways to express gratitude to those who are financially supporting a cause. However, donors aren’t the only people you need to thank. Thank these groups of supporters regularly.

Your Nonprofit and Business Partners

Your nonprofit probably collaborates with businesses and other nonprofits within your community. Whether you’re working with a group of nonprofit organizations on a new initiative or receiving support from a business in the form of in-kind donations or sponsorship’s, it’s important to recognize and show appreciation for that support.Talk to your local newspaper about their nonprofit rates for a thank-you ad. If your budget doesn’t allow for this, add their logos to your website or give them a shout-out on social media.

Your Volunteers

Volunteers are your organization’s lifeblood. They help put that change you’re promoting into action. If you frequently engage volunteers in regular projects, then treat this group of dedicated supporters to a special treat, such as a thank-you luncheon or volunteer appreciation banquet.For nonprofits without the means to throw a celebration, consider hand-written thank-you notes or a phone call from your nonprofit’s CEO. A simple gesture goes a long way to help build relationships into the future.

Your Board Members

Board members guide the strategic planning and direction of your nonprofit, and the year-round commitment they show to help keep your nonprofit running effectively is commendable. This group definitely deserves a solid thank you from your nonprofit.At the very least, recognize your board members in an annual report or other document detailing your nonprofit’s impact and progress. Many organizations also choose to list board members on their website and on the back of pamphlets and other marketing materials. On a more personal note, you can feature your board members in e-newsletters or your direct mailings so they get the attention and recognition they deserve.

Your Donors

Donors deserve your thanks after they make a gift to your nonprofit. However, that isn’t the only time to let your donors know how vital they are to your organization. Surprise your donors with a thank-you note at a seemingly random time, such as Thanksgiving or in the middle of the summer. Donors respond well to handwritten notes, but don’t feel limited to this method. Phone calls, emails, and video thank-you messages work wonders as well.

Everyone Helping to Promote Your Cause

You work with many people and groups that also help to bring awareness to your nonprofit’s mission. This includes public officials, people fundraising for your nonprofit in a crowdfunding or peer-to-peer fundraiser, and local media covering your current fundraisers or the impact of your nonprofit’s work.To keep those relationships strong, thank these people and groups genuinely. In the case of people and groups helping to promote your cause, a public post about their support on Facebook does wonders in solidifying that relationship and expressing the gratitude they deserve.Thanking your nonprofit supporters should remain a top priority of any nonprofit organization. When people feel appreciated, your volunteers, board members, donors, and all your other nonprofit stakeholders are likely to remain involved in promoting your mission and helping your nonprofit succeed.

References & Resources

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