How to Create a Pitch Deck for Investors

by Sean Ross

2 min read

A pitch deck is a short presentation that gives angel investors and venture capitalists an overview of your business or idea. It is an essential tool in raising investment capital. While different experts have different opinions about what should be included in a pitch deck, it should definitely include these must-have slides.

The Introduction Slide

The first slide of your pitch deck should simply contain an introduction explaining who you are and why you are presenting. Don’t make it a life story, just a brief introduction to yourself.

The Problem Slide

This slide accurately and concisely explains the problem that you are trying to solve. Use any data possible to show that it actually is an existing problem, not a problem you wish was real.

The Solution Slide

Directly after the problem slide should be the solution slide. Explain how your business intends to deliver a solution to the problem that was previously described. Explain what value your business will provide.

The Product Slide

Describe how your product actually works and how the solution is implemented. As the strategist Guy Kawasaki states, this is where you explain the technology, secret space or magic behind your product. He recommends using minimal text and more diagrams, charts and schematics. If a prototype exists that you can demonstrate, this is when you do it. Glen Shires of Google once said, “If a picture is worth 1,000 words, a prototype is worth 10,000 slides.”

The Market Opportunity Slide

This slide is where you show data explaining and proving the size of your potential market. If no hard data exists, do your best to predict the size of the market and convey it in a brief, believable way.

The Traction and Validation Slide

Hopefully at this point you already have a customer base. On this slide, detail what you can about your customers and how much you have earned from them so far. Proving that the potential in the market is truly convertible to cash is important for investors.

The Competition Slide

Briefly describe what competition exists, if any, and how much market share your competitors have. Detail why your business and product are differentiated from these competitors. Explain how dangerous these competitors may or may not be to your business.

The Business Model Slide

Explain your revenue model (how you’ll make money), your go-to-market strategy and your marketing ideas. You need to convey that you are turning an idea into an actual business. If investors don’t believe you can do this, they will never invest in your idea.

The Investment Ask and Use of Funds Slide

Detail the amount of money you need and are asking for. Explain proposals you have for dollar amounts and investor structure (debt or equity). Also, describe exactly how you will use the money and how long it will last you.

The Contact Slide

As a very simple end to the pitch deck, simply include a slide detailing all of your relevant contact information so investors can easily find it when needed.

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