Use HARO to Get Publicity for Your Small Business

by Lois Leonard

1 min read

Contacting the media is a great way to build buzz for your small business or brand. You can enter your details into Help A Reporter Out and let the media come to you. Many journalists use HARO to find expert sources just like you for their stories.To tell your story and share your expertise in the media, you’ll just need to set up an account on HARO’s website. HARO sends you requests by email from journalists looking for experts to interview. If you’ve got the expertise that the journalist is looking for, you send a pitch. Your pitches should be short and sweet; tell journalists who you are and why you’re qualified to be interviewed. You can answer as many journalist requests as you’re qualified to respond to, but you shouldn’t be too pushy; journalists contact you if they decide to interview you.To get the most out of HARO, try to be selective about the interview requests you respond to. Sure, you might agree to be interviewed by a writer who needs a quote for a local newsletter article, but you can also hold out for bigger opportunities. Major Canadian and international media outlets use HARO to find sources. You could end up being interviewed on national television or in a major newspaper or magazine, which can lead to amazing exposure for your brand.

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