A downsell is a sales technique that you can use to convert a customer who decides not to go through with a purchase for various reasons, including insufficient budget. Instead of giving up on the sale, you try to sell the customer a different product or service with a lower price, which may be more suitable for the customer’s budget. Your goal is to keep the customer engaged in the sales process. For example, when you go to a car dealership, the car salesman shows you a high-end car model with sun roof, leather seats, and power windows. You like the car, but its price is over your budget. The salesman may show you a lower-end model without the sun roof and leather seats that cost less. When this happens, the salesman is trying to downsell you.