How to Cross-Sell a Customer

by Greg DePersio

0 min read

Cross-selling is a sale technique to sell more products to customers. When you cross-sell customers, you try to sell products in other categories that may complement what they are already buying. For example, when you go to a fast food restaurant and order a hamburger, the cashier always asks if you want fries with your hamburger. When this happens, the cashier is trying to cross-sell you.

To cross-sell a customer, take the following steps:

  1. Based on what your customer is buying, determine the customer’s interests and needs.

  2. Recommend relevant products that you think would add value to what the customer is buying.

  3. If possible, offer a bargain to the customer. For example, offer a combo price.

References & Resources

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