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Yelp: Best Practices for Small Businesses

Posted in SOCIAL MEDIA

Generate crowdsourced promotion for your business by managing your Yelp page. Your professional responses can reduce the impact of negative customer reviews.

Use Social Media to Reach a Forgotten Market

Increase the effectiveness of your social media marketing by building client relationships with an under-served market: French-speaking Canadians.

The Quick and Dirty Guide to Turning YouTube Views into Cash

Learn how you can monetize your YouTube channel to generate some extra revenue for your small business.

Monitor and Influence Your Brand’s Reputation With Social Listening Tools

Discover how you can utilize social listening tools to monitor and enhance your small business brand image.

Build Your Credibility by Using Micro Influencers

Posted in SOCIAL MEDIA

Read about micro influencers. Learn what they are and how to find them. Review the process of using micro influencers in your marketing strategy.

A Guide to Snapchat for Small Business

Learn what Snapchat is, and discover a variety of ways to use the growing social media platform in your small business marketing.

Social Media: Is It Right for Your Business?

Posted in SOCIAL MEDIA

Find out how to decide if you should be using social media to target your market and build your business.

Small Business Social Media Success With Tumblr

Access the lesser-known social media channel, Tumblr, and learn how to incorporate its use tuinto your overall social media marketing efforts.

Marketing: Guide to Facebook Live

Posted in SOCIAL MEDIA

Show off the best aspects of your small business on social media by using Facebook Live to broadcast directly to your social media followers.

Getting Your Small Business to Go Viral on Social Media

Posted in SOCIAL MEDIA

Find out how to take advantage of viral marketing to expand the reach of your small business's online content to potential customers.