A Guide to Snapchat for Small Business

by Emily Retherford

2 min read

Snapchat is a mobile social media platform that was created in 2011. It lets you send images and videos that self-destruct after a certain period of time. Snapchat is one of the fastest-growing platforms, and businesses have already started utilizing it for marketing. Find out why Snapchat is something that you can no longer ignore in your social media marketing plans.

Snapchat Demographics and Data

Every day, users on Snapchat watch over [10 billion videos]https://blog.hootsuite.com/snapchat-demographics/), which is five times as many as they watched in May 2015. Globally, there are over 200 million active Snapchat users, and about half of them use the platform every day.

The users are young, which may be why many businesses haven’t gotten on the platform yet. Sixty percent of the users are under 25 years old, and approximately 25% aren’t older than 18. Only about 12% of the users are older than 35. It’s also very clear that Snapchat is not popular within the baby boomer market, since only 2% of the users are older than 55.

The Wall Street Journal estimates that about 70% of the users are female. A Harvard University study found that 42% of the women surveyed had a Snapchat account, while only 31% of men did.

The top 10 countries where Snapchat is used the most are Ireland, Saudi Arabia, Sweden, India, the United States, the United Arab Emirates, Canada, Belgium, the United Kingdom, and France.

Ways Snapchat Can Help Your Business

It’s clear that Snapchat is an important platform with a huge reach. Use it for business in these five ways:

  • Provide access to live events.

  • Deliver private content to specific users.

  • Offer contests and promotions.

  • Build rapport easily.

  • Partner with other Snapchat influencers for joint ventures.

Best Practices for Using Snapchat

Once you begin using the app, engage in these best practices to get the most out of the platform.

  • Filter usage: Snapchat filters let you add layers of graphics or text onto your images and videos. You can create custom filters easily with tools available for free on the web. This added touch attracts people to your content.

  • Make content timely: This isn’t an evergreen platform. Snapchat stories only last for 24 hours, so keep the content relevant for today.

  • Geofilter usage: These tools allow you to communicate the location and time of a snap in a fun way. Consider using geofilters to promote your brand, generate excitement about newly launched products, or share photos from events.

  • Promote your Snapcode: A Snapcode is a unique user code that identifies you. These are the Snapchat version of QR codes. Snapcodes work as Snapchat’s “follow” button. Promote your Snapcode often to attract new followers.

  • Snap frequently: Don’t become stale on the platform. Make sure to use it daily and provide quality content.

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