Google Places provides a platform for you to share information about your new small business such your physical address, coupons, photos, and videos. Your customers can also leave reviews on the site. Having amazing reviews is a powerful way of attracting new customers to your business. Follow these steps to get great reviews on Google Places.
Ask Your Customers Directly
Your customers won’t know you really want them to give you reviews on Google Places unless you ask. If you have a brick and mortar store, train your customer service representatives and cashiers to ask every customer if they would be willing to review your business on the site. Consider creating a flyer that shows the customers you deal with in-person how to access the site and submit a review. Your brick and mortar business might allow customers to complete transactions online, as well. If this is the case, include a link to your Google Places page in online invoices and email correspondence.
Share Your Best Reviews
In the digital age, consumers make decisions to buy products and patronize businesses based on online reviews. You can spread the word about good reviews you get by sharing them with your followers on Facebook, Twitter, and LinkedIn. You can create a page on your website to display your best reviews or share them with your email newsletter subscribers. You can also share them with customers offline by including your best Google Places reviews in print marketing materials such as brochures, postcards, fliers and posters.
Reply to Negative Reviews
The reality is that not every customer will be a happy one, and unhappy customers are quick to post negative reviews. You can lessen the impact by monitoring your Google Places profile. Engage every customer who posts a review — the way you handle negative reviews can actually inspire customers to leave positive reviews. For example, imagine that a customer is dissatisfied with a product you sell. Consider inviting the customer back to your store for a product exchange or refund. If you offer services such as home repairs, consider offering to redo a job for an unhappy customer at no cost. The customer may post a followup review, which has the potential to cast your company in a very positive light.
Offer Tokens of Thanks
It’s considered a bad business practice to promise money or gifts in exchange for positive reviews, so avoid offering your customers incentives to post positive reviews of your business on Google places. However, you might offer a token of thanks to customers who post good reviews because they genuinely enjoyed doing business with you. For example, if you own a cafe, you might offer customers who post good reviews on their own a free cup of coffee or a small discount on a breakfast or lunch item.