How to Improve Your Company’s Marketing With Quora

by Emily Retherford

2 min read

Your small business can take advantage of several online channels of communication beyond social media platforms, such as Twitter and Facebook, by adding them to your overall online marketing strategy. One is the popular question-and-answer site, Quora.

The concept of using Quora is pretty simple: You can enhance your online profile as an expert in your field and gain additional credibility for your business just by answering people’s questions. Quora directs users to questions and answers based on their expressed interests, making this site a great way to reach out and connect with potential customers.

What Quora Offers

Extra features available on Quora make it more useful as a publicity and marketing tool. When you submit questions on Quora, you can target specific users. Quora is more than just a question-and-answer site – you can publish content as well, similar to publishing content on LinkedIn.

Besides having the opportunity to display your own expertise, Quora also lets you connect with other authorities in your industry. Increasing your connections to major figures in your business field affords you a chance to raise your own online profile, and it represents opportunities to connect with potentially important businesses that may also be prospective customers or clients.

Quora has approximately 1.5 million monthly visitors – a lot of potential customers – which makes it an attractive online communication channel.

How to Use Quora Effectively

Whenever you answer a question on Quora, a snippet of your Quora profile is visible, so you can build your brand by communicating your brand identity right up front in your profile. You can create multiple, topic-specific bios, accenting your expertise in one area with topic-specific bio A and in another area in topic-specific bio B.

Track and follow topics related to your industry to find out what consumers are talking about. This can be valuable market research. You may even find out things people are saying about your products or business.

Maximize your reach by selecting questions to answer that have the most upvotes, which indicates having the most views as well.

The most popular answers on Quora are those that include authoritative statements, such as statistics, and links to references. Of course, the perfect reference link would be an article published on your company blog on your website. Already existing content on your business website gives you plenty of material that you can repurpose as an answer to a question on Quora.

Quora can serve as an excellent auxiliary customer service channel for your business. Search for questions people have posted about your products, and engage with them by providing helpful answers.

Many people find that using Quora regularly, with its preference for to-the-point answers that are brief but informative, sharpens their communication skills. This can aid your marketing efforts as you learn to express compelling sales points more clearly and concisely.

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