How to Launch a Marketing Campaign Using Social Media

by Emily Retherford

0 min read

Social media marketing is the process of using social-based websites to market and promote your business and its products. Generally, the steps involved can be listed as:

  • Decide on the goals of the campaign. Make them measurable.
  • Establish a timeframe and budget
  • Define your target audiences and demographics.
  • Choose the social sites to use.
  • Determine the specifics of the campaign. Photo contests, video contests, caption contests, text contests, and more are all options.
  • Pick the right hashtags to use
  • Create your content and post it regularly and consistently.
  • Monitor user engagement and tweak the campaign accordingly.
  • Actively engage with as many participants as possible.
  • Follow up on leads; continue engagement with prospects long after the campaign is over.

References & Resources

Related Articles

What’s Changed in the New QuickBooks

The new QuickBooks Online bookkeeping software has gone through quite a few changes. As…

Read more

Ramp Up Your Sales Funnel by Targeting Stuck Leads

The sales funnel method enables your business to track the sales process…

Read more

How to Create Social Media Guidelines for Your Employees

For your small business to see success in 2017 and beyond, use…

Read more