Keep Your Small Business Blog From Stagnating

by Emily Retherford

2 min read

Regularly posting high-quality content to your small business’s blog can lead to increased traffic from potential customers. Content marketing is the most effective way to strengthen relationships with customers, drive engagement, find new leads and promote your brand. A blog that consistently delivers value will grow over time and lead to increased sales as readers are more likely to become future customers. It can also open up opportunities in the form of product ideas, conferences, speaking opportunities, new markets and partnerships as people get in touch with you through the blog.

As a small business owner, you are constantly under stress while you manage multiple responsibilities. You may fall behind in your blogging schedule, which can lead to your blog stagnating, negatively impacting your business. Just as a [vibrant blog attracts customers] (http://www.accuracast.com/articles/social-marketing/what-is-blog-marketing/), a blog that is not regularly updated may even repel customers. Avoid this problem by committing to a regular posting schedule.

Consistent Posting

While most people are aware of what it takes to run a successful blog, most fall short because they lack the commitment to continue posting when motivation is low or feedback is poor. Success is found in posting regularly and responding to readers in a timely manner. These measures set your blog up for success.

Most small business blogs fail because the companies did not stick with them long enough rather than because of issues related to content or readership. Your blog may take months or years before it starts gaining traction with readers or makes a meaningful impact on the bottom line for your company. Therefore, if your blog is motivated by a genuine desire to share value and connect with readers, you have a better chance of succeeding than if it is motivated by a desire for money.

When readers see that you are putting time and energy into the blog, they tend to reciprocate with feedback and engagement on social media. They will also be more likely to dig into the archives, read old posts and share them on social media. Over time, a community may sprout up in the comments section or on social media to discuss your latest post. This is the first sign that your blog has arrived.

Techniques to Ensure Consistency

Often, the quest for perfection can lead to procrastination and a lack of posting. So, you should combat this by creating deadlines to instill urgency and drive action. On blogs, posts can always be revised and updated as needed.

Applications like Hootsuite or WordPress allow you to write posts well in advance and schedule them to post in the future. With this feature, there is no excuse for not having regular blog posts. One strategy is to write your posts at the beginning of the month or the quarter, and then create a posting schedule.

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