How to Use LinkedIn to Sell Commercial Services

by Emily Retherford

2 min read

If you sell commercial services, LinkedIn can be an effective place to generate new clients. Regardless of your social media experience, this site is relatively easy to navigate, and once you setup your account, searching for clients takes only a few minutes per day.

Update Your Profile

Your LinkedIn profile is the equivalent of a business webpage. Potential clients can click on your profile to learn about your experience and view samples of your work. If you want to entice business clients to hire you, invest some time into setting up your profile. Use professional-looking, in-focus photographs for your picture and background photo. Also, use the upload file feature to add photographs and additional information about your work. For instance, if you do commercial landscaping, a gallery of your best landscaping projects can help impress clients, but you may also want to include case studies about how your landscaping work helped decrease upkeep costs or watering expenses for a client.

Build Your Contact List

Like most other social media sites, LinkedIn creates overlapping networks of people, and the more contacts you have, the more likely you are to be seen by their contacts or the contacts of their contacts. Reach out to everyone in your email address book — LinkedIn can automatically download information from most email service providers. Then, start to reach out to other people. With the Advanced People Search, you can look for connections based on area, company, experience, and multiple other categories. If you’re connecting with someone you haven’t meet in real life, take some time to write a short note of introduction explaining your commonalities. Imagine you run a commercial plumbing business and you’re reaching out to a local contractor. You may want to highlight similar projects you’ve done or contacts you have in common. This helps increase the chances the other person may respond to your request. Also, don’t forget to link face-to-face experiences with online advertising. If you meet someone in person at a trade show or even at your child’s hockey game, send the potential client an invitation on LinkedIn as soon as possible while the connection is still fresh in his mind.

Join Groups

Groups also help heighten your exposure on LinkedIn. Join as many groups as you can. In particular, focus on industry and local groups, and add the members of these groups to your contact list.

Engage

Once your profile is complete and you have a core group of contacts, it’s time to engage. Consider creating content for the site or hiring a freelancer to write some articles on LinkedIn Pulse under your name. This boosts the chance of your profile coming up when someone is searching keywords related to your industry. Also, write referrals of other professionals, and get them to write referrals and reviews of your company. Ideally, you should set aside a few minutes every day or an hour per week for LinkedIn marketing. If someone contacts you, respond immediately. LinkedIn can be a great place to find customers, clients, and even employees. Use these tips to generate interest in your services, and as you use the site, you may discover even more tactics that work for you.

References & Resources

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