Use Social Media to Reach Decision Makers

by Lois Leonard

1 min read

Gone are the days of cold calling decision makers at their offices or paying pricey country club memberships for chance meetings with those empowered to give you business and boost your sales. In the digital age, networking is easier with so many decision makers on social media websites, such as Twitter, Reddit, and LinkedIn. Before reaching out, though, make sure you have your own social media profiles in order. Your profiles should include respectable photos of yourself and be free of content that decision makers might find offensive. If you always keep it professional online and offer value to your social media followers, you’re ready to get in touch with decision makers. The more you know about decision makers, the easier it is to strike up a conversation. For example, find out if you have any mutual connections or if you and the decision maker will be at the same conference. Then, establish a reason for getting in touch. If a decision maker asks a question on social media about a problem, offering a solution can be a great way to introduce yourself and start a conversation. Once you make yourself known to decision makers on social media, it’s fine to send direct messages or email to shift the conversation to how your products or services can benefit their businesses. It’s easier than ever before to reach decision makers online. A polite exchange on social media today could mean a sale in the near future.

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