Rise Above Your Competition Using Drones

by Danielle Bloom

2 min read

Drone usage has taken off among tech-savvy business owners, and it’s easy to incorporate this high-flying trend into your company’s plans. Understanding the potential benefits and the challenges of drone use before you buy your first quadcopter ensures a smooth flying experience.

Ways Businesses Use Drones

Business uses of drones include everything from aerial photography and videography to product delivery. Some companies base their entire business on drones. Drone training schools, drone leasing companies, and drone acrobatics performers only exist because drones do.Other companies use drones to enhance an existing service. Real estate agents offer drone-captured images of the entire property from the air, which adds to a portfolio of ground-level and interior shots. Wedding photographers who provide aerial videos of the ceremony have something extra to offer customers that their ground-bound competitors can’t. Safety inspectors use drones to get a better view of hard-to-reach areas on structures under inspection. Farm workers incorporate drones into pesticide or fertilizer delivery and use them to assess crop health across a large area.

What to Know Before Buying a Drone

Before you purchase a drone for company use, you need to understand the practical and legal ramifications of drone use. In Canada, drones are classified as unmanned aerial vehicles, so their use is regulated by Transport Canada. Anyone who wants to fly a drone for commercial use needs a Special Flight Operating Certificate from Transport Canada. Regional representatives handle the applications, so you need to apply locally for each part of the country where you plan to use drones. Exemptions are available in certain circumstances, but you need to apply for an exemption ahead of time if you plan to use one.After getting your Special Flight Operating Certificate, you need to obey the laws regarding drone flight. These laws include restrictions on how high your drone can fly, how far you need to keep the drone away from other people, and what arrangements you need to make with air traffic services before flying your drone. Your business also needs appropriate liability coverage in case an accident occurs during drone use. Develop company-wide guidelines for drone use to ensure that everyone who pilots the company drone understands how to handle privacy issues, safe operation, and flight etiquette.

Purchasing a Drone for Business Use

When you decide to buy a drone for business use, you have plenty of options. The drone you choose depends on your planned usage, so there’s no single drone that’s best for all companies. Smaller drones can get into tight spaces, making them ideal for inspections. Larger drones can carry a heavy professional camera if you need to get high-quality shots from the air. Tiny microdrones are suitable for indoor use. Some drones have video cameras built in, while others allow you to attach your own camera equipment. The maximum speed and battery life are other considerations when buying a drone.Most users begin with quadcopters, which have four propellers. Drones with six propellers cost significantly more and require a higher level of expertise to operate. It’s a good idea to purchase a small, inexpensive drone first to get used to piloting. Once you can fly your drone in a variety of weather conditions and can confidently handle changing directions or altitude, then you can invest in a higher-end model. Adding a drone to your inventory of business tools is an easy way to elevate your company above the competition.

References & Resources

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