Small Business Terms: What Is a Smart Goal?

by Beth Rifkin

0 min read

A SMART goal is one that is Specific, Measurable, Attainable, Realistic, and Timely.

  • Specific means that the goal is clearly defined,
  • Measurable means that a clear picture of the outcome exists,
  • Attainable means that the goal is reachable,
  • Realistic means that the goal falls within the scope of what you and your team can accomplish.
  • Timely means you have set aside enough time to achieve the goal.

Note that some companies define the “A” in SMART goals as “agreed upon.”

As a small business owner, you can use SMART goals to manage short and long-term projects, and to ensure your company stays focused on its mission. You can also encourage your employees to create professional SMART goals and use their goals as a guide when conducting performance reviews.

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