Custom Email Domain

by Lois Leonard

1 min read

In business, image is everything. From an easy-to-navigate website to a clean, well-lit office, projecting a professional image builds confidence and inspires people to do business with you. Instead of using your personal webmail address, consider using a custom email domain that sends the message that you have an established business and a reputable brand. Your domain name provider may offer custom email domains as part of your domain package. If it does, simply follow the instructions within your domain provider’s platform to set up your customized email addresses. Consider assigning custom email addresses to your employees and departments – for example, jimsmith@customemaildomain.ca or sales@customemaildomain.ca. This sends the message that you have dedicated personnel ready to respond to your customers or clients when they contact your business, even if only one person monitors those email addresses. Platforms such as G Suite – the software that drives Gmail and Google Docs – Zoho, and ProtonMail provide low-cost custom email domain services. Some services forward email received at your custom email address to your private email address. They also may let you reply to emails from your private email address. The service redirects the emails to the recipient through your custom email domain, which keeps your personal email address private. If you’ve just launched your business, a custom domain can make you appear to be well-established and help you land your first sales.

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