Add Social Elements to Your E-Commerce Website

by Lois Leonard

1 min read

Social media is an easy – and free – way to connect with internet users who visit your e-commerce website. By integrating channels such as Facebook, Instagram, Twitter, and Pinterest, you can drive traffic and increase brand awareness in a casual, friendly way. Provide visible links to your company’s social media account near the top or bottom of your website. This allows customers to click over to your Facebook page or Instagram feed to see more product photos, find special discount codes, or check out user comments. If you’re looking to boost the visibility of individual products, consider adding social sharing buttons to your website. That way, a customer can tweet about a cool product or share recent purchase to Facebook. Alternatively, follow Tim Hortons’ example and share customers’ hashtagged photos to your company Instagram account. Then, use a widget to display these photos on your home page. A studio shot of a pillow is nice, but a stunning Instagram shot of the same pillow in a real customer’s beautiful living room is considerably more persuasive. Online shoppers can be easily distracted – the human attention span is just eight seconds long, according to a 2015 report from Microsoft Canada. Speed up your checkout process with a social media login, which creates an account in a single step. This option is fast and convenient, so you can keep the attention of customers who aren’t in the mood to fill out signup forms. Once you have a social media login function, you can use it to harness the power of personal recommendations. Allow customers to review your products after a purchase, and display the reviews on the relevant product pages. Linking the review to a customer’s social media profile makes it feel more legitimate, which can increase trust and confidence among potential customers. By connecting your e-commerce site to popular social media platforms, you can build rapport with customers and boost product visibility.

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