I Bought My Own Domain – Now What?

by Lois Leonard

2 min read

Having your own domain name takes you one step closer to expanding your online presence. Now that you have bought a perfect domain name for your business, what’s next?

Get Web Hosting

Before you can do anything with your domain, you need to get web hosting. Two common types of web hosting available to small businesses are shared hosting and dedicated hosting. With shared hosting, you host your website on a server shared by many people, and you share the system resources, such as CPU and memory, with them. If you want more control over the server or expect to get tons of traffic for your website, you can host your website on a dedicated server through dedicated hosting.

Create an Email Address That Matches Your Domain

Some of the free email services are great, but when it comes to business, customer perception is more important than anything. One of the perks of having your own domain is that you can create email addresses with that domain name. For example, if you have a business that sells widgets, john.smith@coolwidgets.com definitely looks more professional than coolwidgets1234@gmail.com. An email address that matches your domain makes a better impression with customers, and it gives them an easy way to find your website.

Create a Website for Your Domain

You know that having a website is at the core of building your online presence, and you have great plans for it. How are you going to create one? Most web hosting services let you install popular content management systems like WordPress with just a few clicks of a button. Once you have the CMS up and running, you can customize the look and feel of your website with themes and plugins. Some web hosting services come with wizard-style website builders that walk you through the steps of creating a simple website. If you’re not a do-it-yourself person at all, you can always hire a professional website designer to turn the ideas you have for your website into realities.

Market Your Website

After creating your website, it’s time to let everyone know about it. For example, you can update your email signature to include a link to your website and add your website address to your business card. If you’re on social media, update your profiles to include your website.

Sell Your Domain

Like everything in life, things change. If the domain name you bought doesn’t sound so good to you anymore, you aren’t doomed to be stuck with it forever. There are websites that allow you to sell your domains for a small fee. As the saying goes, “One man’s trash is another man’s treasure.” You never know how much you could get from your domain. Don’t let your domain just sit there and do nothing. Make it work for your business, and you’ll be amazed at what it can do.

References & Resources

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