Realtors: How to Use a Blog to Build Your Business

by Lois Leonard

2 min read

Canadians are using apps and websites to make homebuying decisions more than ever before. As a Realtor, blogging allows you to connect with real estate consumers online and turn them into your clients. To grow your business, consider launching a blog and creating and sharing engaging real estate content to get clients excited about your brand and eager to do business with you.

Finding Fresh Ideas for Your Blog

Posting fresh content frequently keeps readers coming back to your blog. The best way to engage readers is to provide a variety of types of real estate content. For example, you might publish homebuying and selling tips, and create videos and take photographs of listings to share with readers. You can also post blogs that convey your knowledge about neighbourhoods, real estate sales trends, school data, and moving tips. You probably interact with real estate professionals such as loan officers, home inspectors, real estate attorneys, and appraisers. Consider asking professionals such as these, who also publish interesting blogs, to contribute to your website as guest bloggers. You might also consider creating and sharing real estate industry infographics, featuring eye-catching images and real estate facts, to pique your readers’ interest about you and your brand.

Reach Readers and Develop a Following

You need to attract an audience to make your blogging efforts a revenue-generating activity. You can go the lean-marketing route and use keywords in your blog posts to help readers find your blog organically in web searches; this approach to developing a following is free. Alternatively, consider buying ads on social networking websites such as LinkedIn, Twitter, and Facebook to advertise your real estate services locally. Since real estate is a visual industry, you can also reach readers by posting images on Instagram and sharing image links on Pinterest. Keep your following engaged by responding to comments, answering questions, and participating in discussions started by your followers on your social networking page or blog. Offline, include links to your website on your business card and print advertising. You can also include information about your blog on real estate fliers you create for your listings. It’s a good idea to place a link to your blog in your email signature.

Converting Readers Into Clients

Beyond interacting with your readers on your blog and social media page, try to invite readers to get in touch with you personally. To do this, add call-to-action language, such as “Call me for more information,” in your blog post and on your social media page to encourage readers to reach out to you when they’re ready to buy or sell homes. You might also ask satisfied clients to post testimonials online on your behalf, which can be a highly effective way of encouraging other potential clients to take a chance on you. Readers need to trust you to want to do business with you. Those who become your clients will become your most effective advocates, so capitalize on this reality by providing top-quality real estate services people want to talk about.

References & Resources

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