Why You Should Hire a Web Designer for Your Business

by Lois Leonard

2 min read

Your website is a portal into your business and the face of your online presence. However, a poorly constructed website is often no better than a business card or brochure that gets tossed away in the trash. Your target audience will make an immediate judgment about your business based on their perception of the effort and expense you put into creating your website. In the digital world, there are no second chances to make a great impression, which is why you should consider hiring a web designer for your business.

Custom Design

Working with a web designer can ensure your website is optimized for your particular business based on your industry, your target market, and your unique value proposition. Their job is to bring the current web technology to help you present your brand in the best possible light. Your website should reflect your vision and the way you want your customers and target market to perceive and interact with your business. That is not easily done when using a template or a do-it-yourself (DIY) web builder.

User Appeal

Today’s internet users are much savvier and more discerning in their search for credible and useful websites. Professional web designers are experienced in knowing how to create the best layout that encompasses easy navigation, appropriate colour schemes, font, and graphics to enhance your website’s appeal to your target audience.

Technological Relevance

To excel in their business, web designers must keep up with the latest technologies and trends for increasing web traffic. Working with a web designer can ensure your website is contemporary, with all of the latest bells and whistles. Most templates and DIY websites do not immediately adopt new technologies or codes, which can make them irrelevant over time.

SEO-Friendly

Investing in a website without consideration for Search Engine Optimization (SEO) can be a waste of money. If the search engines can’t find your site, your business will remain invisible. While you can always pay an SEO expert to come in once your website is built, it is not likely to generate the best results if your site is not properly designed with the right SEO architecture in the first place.

Save Time and Money

You could spend ten hours and a few hundred dollars building your website from a template or a DIY web builder thinking you saved a lot of time and money. However, when you realize it isn’t drawing visitors for all the reasons stated above, you will end up spending more time and money to try to improve it. To build a more professional website using the latest technology, you could spend dozens of hours learning the necessary tools and skills. Either way, you are left with a website that may not be fully functional or fully optimized for your needs, which can cost you far more in lost business opportunities. The investment in a web designer can be far less costly when you consider the return on investment you realize through increased traffic to your site or store.

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