Creating a Content Calendar

by Emily Retherford

2 min read

Use a content calendar to plan and organize content marketing activity for your business. A well-crafted calendar can streamline the process of developing, executing and distributing digital content to make creating, nurturing and expanding your online customer base easier. Learn more about creating a content calendar that works.

Importance of Content Calendars

Like a simple business plan, your content calendar helps with forecasting, troubleshooting and structure. The format lets you visualize how the content is distributed, helping you notice gaps in your strategy, plan content around important events and ensure that you meet deadlines. Additionally, content calendars help ensure consistency across all online platforms, which helps drive organic traffic to your website, improve brand awareness and increase overall sales.

Annual Content Calendar

Similar to startup business plans, annual content calendars contain information to help you clarify direction and visualize future goals. It allows you to review a year’s content schedule without worrying about the tiny details. Your annual content calendar might include:

  • Holidays

  • Product launches

  • Important industry events

  • Advertising cycles

  • Contest details

Include the posting duration and the type of content for each event. For example, product launch content might include a blog post, a Facebook contest, Twitter updates and a YouTube video review.

Monthly Content Calendar

A monthly content calendar outlines your content strategy for a specific month. Each day typically lists the type and amount of content to post. For example, you might post a new article to your blog every Monday, release a new podcast on the 15th of the month, post to Facebook daily and upload a new video to YouTube twice a month. According to Sprout Social, you should adhere to this basic posting schedule:

  • Facebook: three to 10 times per week

  • Twitter: at least five times per day

  • LinkedIn: two to five times per week

  • Google+: three to 10 times per week

  • Pinterest: five to 10 times per day

Additionally, podcasts should be uploaded on a bi-weekly basis, according to Social Media Examiner, and AdWeek suggests uploading YouTube videos on a regular weekly or monthly schedule.

Daily Content Calendar

A daily content calendar contains detailed information and is typically referred to on a daily basis. Create a daily content calendar that includes:

  • Content title or headline

  • Content type (blog post, social media update, podcast, etc.)

  • Target audience for the piece of content

  • Links to included photos

  • Call to action

  • Clickable link

  • Metadata tags

  • Metrics (number of comments, views, shares, etc.)

Track how well your content performs after it’s posted. This way, you know what type of content generates a positive reaction from your target audience. In the long run, this data can help you streamline your advertising campaigns to reduce unproductive costs.

Taking Action

Implementing your new content strategy is as simple as completing the tasks outlined on your monthly and daily calendars. If multiple people are working to execute your strategy, make your content calendar a shared document to keep everyone on the same page.

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